Tuesday, August 08, 2023 5:54:02 PM
This first of its kind SSP category will provide an additional distribution category to advertisers and DSPs from which they can access and purchase Loop Media advertising impressions. On other DSP and SSP platforms, Loop Media is categorized as DOOH (Digital Out of Home), CTV (Connected TV), Streaming, or other. This new category expands Loop Media’s potential reach in the marketplace for all potential DOOH advertising buyers, including those advertisers looking to distribute ads on CTV Out of Home service platforms.
"With this new category, Loop Media may be seen and purchased by an expanded group of advertisers in the marketplace," said Bob Gruters, Chief Revenue Officer for Loop Media. "My team and I have been working diligently to get Loop Media positioned well across all revenue advertising categories including Microsoft Advertising’s CTV Out of Home category."
"We are pleased to launch our new CTV-OOH library on the Microsoft Advertising platform which provides a path for clients to buy CTV-OOH supply in the proper context with clear labeling in our new venue category packages," said Erik Zamkoff, Microsoft Advertising, associate director of Marketplace Development. "We are thrilled to feature Loop CTV-OOH supply in our new venue category packages."
This new category premiered on Microsoft Advertising in June 2023. Buyers can access the venue category packages in Microsoft’s Deal Catalogs available via Microsoft Advertising's DSP, Microsoft Invest and 25+ participating DSPs.
About Loop Media, Inc.
Loop Media, Inc. ("Loop Media") (NYSE American: LPTV) is a leading digital out of home (DOOH)TV and digital signage platform optimized for businesses, providing free music video, news, sports and entertainment channels through its Loop TV service. Loop Media is the leading company in the U.S. licensed to stream music videos to businesses through its proprietary Loop Player.
Loop Media’s digital video content reaches millions of viewers in DOOH locations including bars/restaurants, office buildings, retail businesses, college campuses, airports and on free ad-supported TV platforms and at local gas stations on GSTV terminals in the United States.
Loop is fueled by one of the largest and most important short form entertainment libraries that includes music videos, movie trailers, branded content and live performances. Loop Media’s non-music channels cover a multitude of genres and moods and include sports highlights, lifestyle and travel videos, viral videos and more. Loop Media’s streaming services generate revenue from advertising, sponsorships, integrated marketing, branded content, and from subscriptions.
To learn more about Loop Media products and applications, please visit us online at Loop.tv
Follow us on social:
Instagram: @loopforbusiness
X (Twitter): @loopforbusiness
LinkedIn: https://www.linkedin.com/company/loopforbusiness
Recent LPTV News
- Loop Media Reports 2024 Fiscal Second Quarter Financial Results • Business Wire • 05/03/2024 08:30:00 PM
- Loop Media Schedules 2024 Fiscal Second Quarter Conference Call for May 3, 2024 at 5:00 p.m. ET • Business Wire • 04/30/2024 09:00:00 PM
- Loop Media Selected by RadNet to Provide Ad Sales Services, Branded Channels, and Customized Signage Across RadNetTV • Business Wire • 04/29/2024 12:00:00 PM
- Loop Media Discloses Communication from NYSE American • Business Wire • 04/23/2024 10:33:00 PM
- Loop Media Announces Strategic Partnership with Adnimation to Increase CTV Ad Revenue • Business Wire • 04/08/2024 12:30:00 PM
- Loop Media Announces Changes to Executive Team, Review of Operations and Cost Cutting Measures • Business Wire • 03/18/2024 08:20:00 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 02/17/2024 02:31:59 AM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 02/17/2024 02:31:33 AM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 02/17/2024 02:30:57 AM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 02/17/2024 02:30:35 AM
- Loop Media Introduces the “Customized Business Channel” for Companies to Easily Create Their Own Branded Entertainment Channel in Venue • Business Wire • 02/13/2024 01:00:00 PM
- Form 8-K - Current report • Edgar (US Regulatory) • 02/06/2024 09:31:46 PM
- Loop Media Reports 2024 Fiscal First Quarter Financial Results • Business Wire • 02/06/2024 09:15:00 PM
- Loop Media Schedules 2024 Fiscal First Quarter Conference Call for February 6, 2024 at 5:00 p.m. ET • Business Wire • 01/31/2024 09:15:00 PM
- Form 424B5 - Prospectus [Rule 424(b)(5)] • Edgar (US Regulatory) • 01/08/2024 09:05:15 PM
- Form 3 - Initial statement of beneficial ownership of securities • Edgar (US Regulatory) • 12/21/2023 01:17:37 AM
- Form 3 - Initial statement of beneficial ownership of securities • Edgar (US Regulatory) • 12/21/2023 01:15:59 AM
- Form 10-K - Annual report [Section 13 and 15(d), not S-K Item 405] • Edgar (US Regulatory) • 12/19/2023 11:13:03 AM
- Loop Media Accesses Capital and Reduces Prior Existing Debt • Business Wire • 12/18/2023 09:15:00 PM
NanoViricides Reports that the Phase I NV-387 Clinical Trial is Completed Successfully and Data Lock is Expected Soon • NNVC • May 2, 2024 10:07 AM
ILUS Files Form 10-K and Provides Shareholder Update • ILUS • May 2, 2024 8:52 AM
Avant Technologies Names New CEO Following Acquisition of Healthcare Technology and Data Integration Firm • AVAI • May 2, 2024 8:00 AM
Bantec Engaged in a Letter of Intent to Acquire a Small New Jersey Based Manufacturing Company • BANT • May 1, 2024 10:00 AM
Cannabix Technologies to Deliver Breath Logix Alcohol Screening Device to Australia • BLO • Apr 30, 2024 8:53 AM
Hydromer, Inc. Reports Preliminary Unaudited Financial Results for First Quarter 2024 • HYDI • Apr 29, 2024 9:10 AM